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LATERAL THINKING: A TEXTBOOK OF CREATIVITY

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THE classic work about improving creativity from world-renowned writer and philosopher Edward de Bono In schools we are taught to meet problems head-on: what Edward de Bono calls 'vertical thinking'. This works well in simple situations - but we are at a loss when this approach fails. What then? Lateral thinking is all about freeing up your imagination. Through a series of special techniques, in groups or working alone, Edward de Bono shows how to stimulate the mind in new and exciting ways. Soon you will be looking at problems from a variety of angles and offering up solutions that are as ingenious as they are effective. You will become much more productive and a formidable thinker in your own right. 'If more bankers and traders had read Lateral Thinking and applied the ideas of Edward de Bono to their own narrow definitions of risk, reward and human expectations, I suspect we would be in much better shape than we are' - Sir Richard Branson

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Detail Information

Series Title

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Call Number

159.955 BON l c.1 2025010117

Publisher

: Penguin Young Reader., 1990

Collation

260 p ; 20 cm

Language

English

ISBN/ISSN

0-14-01779-3

Classification

159.955

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

psychology
lateral thinking
creative thinking

Specific Detail Info

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Statement of Responsibility

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